AAA Digital Library

Privacy Policy

The American Accounting Association (AAA) is committed to the value of privacy and has adopted the following privacy policy as part of our commitment to protect any personal information (“Personal Information”) which you may provide to us through this website or other means. As you use our websites, you may be prompted to enter information when you

  • Create a user name and password
  • Use personalization features
  • Purchase a product or service
  • Sign up for a free product or service
  • Participate in online forums or discussions
  • Provide feedback

The data collected online from an AAA user is voluntary, although some services are only accessible by registering user details. Information collected may include your name, email address, street address, job title, society membership, or other related demographic information. Except as described in this Privacy Policy, AAA will endeavor to keep your information confidential. We focus on using the information as part of AAA’s service to you and its mission to promote worldwide excellence in accounting education, research, and practice.
Notice to EU Users: The server for this website is located in the United States. By entering information on this site, you are consenting to the transfer of that information to the United States. Your information will be handled in accordance with AAA’s Privacy Policy.

How Collected Information is Used

The primary purpose of gathering information is to allow AAA to link a name and contact information to a user ID or browsing experience. Once you have provided appropriate information, you will be enabled to use a variety of products or personalized services, and to access online help or support.
We will not use or disclose your Personal Information unless you have given your permission except for the following purposes:

  • to assess, operate, and improve this website and the services provided through it;
  • to keep you informed about us and our services on this website;
  • if we are required to disclose such Personal Information by any applicable law, regulation, or legal process;
  • to provide statistical reporting to publishers and libraries.

We will not sell, trade, or rent your Personal Information to others unless you have given your permission. With your permission, we will only share your Personal Information with carefully chosen, reputable, and trustworthy third parties. We will follow the relevant legal requirements and use all reasonable precautions to ensure that only responsible third parties see your Personal Information. However, we are not responsible for any breach of security or act or omission of third parties who receive the Personal Information.
Your Personal Information may be used, transferred to, or stored in countries outside your own. This privacy policy will apply to such Personal Information whether or not required under the laws of each country.
In addition to the use of your Personal Information as described above, we may also gather anonymous information that may be used by us or shared with third parties. This is information which does not identify you, but may be helpful for marketing purposes or for improving this website or the services provided through it.

How We Work to Keep Information Secure

AAA takes precautions to protect your information. When you submit sensitive information via the website, we make commercially reasonable efforts to protect your information both online and off-line. When our registration/order form asks for sensitive information (such as a credit card number), we use dedicated software designed to encrypt the information and protect it. While on a secure page, such as an order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just ‘surfing’.

Opt-Out for European Union and Other Users

In accordance with EU and other guidelines, you may decline to provide the information requested by AAA. Please be advised, however, that AAA may be unable to provide certain services unless such information is provided for security and identification purposes.

Cookies

A cookie is a piece of data stored on the user’s hard drive that sometimes links to personally identifiable information about the user. AAA uses session cookies which are designed not to be permanent or persistent. The session cookie is designed so that, once you close your browser, the cookie will simply terminate. If you configure your browser to reject cookies, you may still use some, but not all, portions of our site. For example, accessing our online journals requires that your browser accept cookies. We recommend closing browsers on publicly available machines (such as those in libraries) after use.

Disclosure of Aggregated and Other Information

We use IP addresses and other user information to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. We may share aggregated (i.e., non-individual) demographic information with our partners and advertisers. We use one or more outside credit card processing companies to bill users for goods and services and we will disclose your personally identifiable information to these companies as needed to process your orders and to respond to your requests.

Links

AAA sites contain links to other sites, and other sites have links to AAA. Please be aware that AAA is not responsible for the privacy practices (or other practices, goods, services, or content) of other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each web site that collects personally identifiable information. This privacy statement applies solely to information collected by AAA.

Protection of Children's Personal Information

AAA sites are general audience sites and do not knowingly collect any Personal Information from children.

Notification of Changes

If we make material changes to our Privacy Policy, these changes will be posted to our privacy policy page. You should review this page regularly for updates.

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